As an attorney, the single biggest challenge you face is getting high-paying clients for your law firm. But this isn’t an easy task. More often than not, you’re struggling to keep your law practice afloat. Getting new clients seems to be a matter of luck - something which you can’t control.
But getting new clients doesn’t have to be an unpredictable affair.
Through online marketing, you can absolutely increase the demand for your law services. A few ways you can do that is by:
All three options are effective ways to generate demand for your legal services. But of the three, the first two present significant challenges if your law firm is struggling and you need new clients fast.
To run ads locally, you need to pay thousands and thousands of rands. This means, without significant capital, this option won’t work. As for building a website and running ads, this too can take months of time and significant money before you see any results.
This leaves us the third option: listing your law firm on an online attorney directory.
In this article, we’ll show you why doing this is the most effective way for attorneys - both struggling and successful - to win new clients and grow their law firm.
Listing your law firm on an online attorney directory is one of the easiest and fastest way you can easily get in front of hundreds - or even thousands of clients.
Here are two main reasons why this is the best way to get new clients fast:
You see, the two biggest things which stops attorneys from getting new clients online are:
But listing your law firm requires none of the above things. And the return on investment (ROI) is high. Get even one client through a directory - and you’ll easily make back the money you invested to list your law firm.
By now, you must be wondering exactly how attorney directories work - and what makes them so effective at getting you new clients?
Before we get the features, here’s something you should keep in mind:
As we’ve discussed above, the main reason why attorneys prefer listing their law firms on directories like Attorney Guide is that it requires absolutely no effort (and minimal budget) on your part. You don’t have to do any marketing.
That being said, here are three main features online law firm directories have that make it easy for you to get clients.
People only look for attorneys when they face rare, unfortunate and serious troubles - things which happen rarely in life, like a divorce or a lawsuit. As such, most people never bother keeping the phone numbers, business cards or other information of attorneys. That’s because nobody likes to admit something bad may happen to them.
That’s why, traditional marketing is hard for attorneys. While it’s easy to create a desire for ice cream or a new gadget through marketing, it’s hard to do that for ‘divorce’, ‘murder’ or ‘child custody’ legal services.
But when bad times do hit the person, they’re clueless as to where they can get the best legal representation. And at these hard times, people turn to the only website they know will give them the answers: and that’s Google.
And do you know what they search for on Google?
They simply search ‘best divorce lawyer’ or ‘best DUI attorney’ or something else. Nobody will search you by your name.
And at this moment, chances are a reputed legal directory will show up in the Google search results, where they’ll go and hire the attorney that they feel will represent them most effectively.
That’s why it’s important for you to have your law firm listed on online legal directories. It’s the first place your potential clients are most likely to visit to get legal services.
We’ve discussed how law firm directories are the first thing people see when they search for legal services on Google. But once they’re browsing the directory, what guarantees your law firm will be seen by the right clients?
You see, when a potential client lands on a law firm directory online, they don’t get shown hundreds of law firms the moment they land.
No, instead, they get presented with certain options which help them filter out certain law firms which are suited for them based on the services they require or the place where they are located.
For example, when a person lands on our directory website, here’s the first thing they see: